Nowadays, most commodities or services are rated through certain channels. These ratings, easy to access, are playing an increasingly important role in customers' purchase decision. However, results are sometimes unsatisfactory.
如今，大多数商品或服务都是通过一定的渠道进行评级的。这些易于获取的评分在客户的购买决策中扮演着越来越重要的角色。然而，结果有时并不令人满意。
There is no denying that such ratings might bring convenience to consumers, but they are often misleading and unreliable. As we all know, most of the ratings are based on others' judgment on the product or service concerned. Every judgment comes from a specific need or a unique psychological state. Apparently, blindly following others' advice will affect our own judgment. Another fact should not be neglected that some of the ratings are the outcome of a careful manipulation of companies or sellers. It has become a common practice for some to pay for good ratings on their products or services so as to increase their sales.
不可否认，这样的评级可能会给消费者带来方便，但它们往往是误导和不可靠的。众所周知，大多数评级都是基于他人对相关产品或服务的判断。每一种判断都来自一种特定的需要或一种独特的心理状态。显然，盲目听从别人的建议会影响我们自己的判断。另一个不容忽视的事实是，有些评级是公司或卖家小心操作的结果。有些人为了增加销售额而为他们的产品或服务支付好的评级已经成为一种普遍的做法。
Therefore, we should give a second thought to these ratings whenever we go shopping.
因此，我们每次购物都应该重新考虑这些评级。